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Measuring ROI of Nonprofit Tech
(Chapter on measurement)
Measuring the Networked Nonprofit
Social Media Measurement for Nonprofits
Measuring the Impact of the Crowd
Feeding America Case Study
Social Media ROI
KD Paine's Checklist
Council on Foundations
Women Who Tech
ROI and Nonprofits and Tech
Social Media ROI for Nonprofits
Social Media ROI for NpTech
Real Housewives of Social Media
Listen, Learn, Adapt
Social Media Measurement Resources
Kami Huyse's Social Media Measurement Library Links
Social Network Stats
Comprehensive List from Robin Broitman
Corporate ROI Social Media Presentations
Session title: Mapping Social Media Strategy To Metrics: Listen, Learn, Adapt
The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies.
1. How to listening to improve the results of your social media strategy implementation
2. An understanding of the right metrics to use and how/when to incorporate qualitative information
3. An introduction to analytic tools and individual/team reflection processes
help on how to format text
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