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Measuring ROI of Nonprofit Tech
(Chapter on measurement)
Measuring the Networked Nonprofit
Social Media Measurement for Nonprofits
Measuring the Impact of the Crowd
Feeding America Case Study
Social Media ROI
KD Paine's Checklist
Council on Foundations
Women Who Tech
ROI and Nonprofits and Tech
Social Media ROI for Nonprofits
Social Media ROI for NpTech
Real Housewives of Social Media
Listen, Learn, Adapt
Social Media Measurement Resources
Kami Huyse's Social Media Measurement Library Links
Social Network Stats
Comprehensive List from Robin Broitman
Corporate ROI Social Media Presentations
Nonprofit Social Media Metrics and ROI Resources
Where's the Return on Engagement? Measuring Social Media ROE
Measuring Online Engagement:
A Beginning by Debra Askanase
Thinking About ROE
by Debra Askanase
Buzz 2010 presentation
Understanding Social Media ROI in the Nonprofit
space by Olivier Blanchard
Measure THIS! Social Media ROI
ROI of Social Media from Care2/Froggy Loop
- Heather Holman
Social Media Analytics and The Five Step Program
by Gurav Mishra
Social media programs can operate at any of the four levels of Content, Collaboration, Community and Collective Intelligence, and each layer has a corresponding set of metrics, which need to be measured using a mix of onsite/ offsite web analytics, network/ influence analysis and semantic/ content analysis. The five step program is:
by Beth Harte that is informed by KD Paine
Draft Guide: Word of Mouth Marketing
The first draft of the guidebook looks at seven different types of metrics –
Advocacy: Measures the intent and/ or behavior of making recommendations using approaches offline surveys or online network and content analysis.
Conversation Share: Measures the volume and share of conversation using ongoing online buzz monitoring and offline syndicated research, and campaign specific custom research.
Cost Per Conversion: Measures the cost of getting one person
(prospect) to perform the desired action (purchase), after factoring in conversion value, conversion attribution and incremental conversions.
Conversational Reach: Measures the cumulative penetration of a brand message within a given target audience through conversations, by using a multi-generational approach.
The Influencer Factor: Identifies influencers and measure their word of mouth activities via self-report surveys, online buzz monitoring and sociometric network analysis.
Cost Deflection: Measures the decrease in R&D, time to market and customer support costs through customer feedback and peer-to-peer support.
Value of a Conversation: Measures how much a positive or negative conversation is worth to the brand’s bottom line by using customer lifetime value, WOM referral value and media mix models.
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